Broadwick Soho: A Glamorous Boutique Hotel in the Heart of London’s Soho

Discover Broadwick Soho, a design-forward boutique hotel in London’s vibrant Soho with interiors by Martin Brudnizki. Featured on the cover of The Fluxx, this glamour-soaked stay blends Italian elegance with 70s-inspired decadence, rooftop views, and cinematic dining at Dear Jack

The pick for: A glamour-soaked city break and previous Fluxx cover star

If you crave the buzz of the capital but want your stay to feel distinctive and boutique, Broadwick Soho is your answer. Situated on the corner of Broadwick Street, right where Soho hums with creativity and late-night energy, this hotel is a destination. Interiors by design maestro Martin Brudnizki take inspiration from Italian elegance and 70s hedonism. Expect leopard-print carpet, lacquered finishes, and an unapologetically maximalist approach to colour and texture.

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“Broadwick Soho is pure Soho spirit with a serious dose of glam. It’s an independent, design-forward hotel with interiors by Martin Brudnizki—think bold prints, jewel-toned velvets, vintage Murano glass, and a touch of playful decadence. The rooftop bar has brilliant city views, and the Italian restaurant, Dear Jackie, is dark, moody, and perfect for a long, late dinner. It’s the kind of place that feels both stylish and full of character, exactly what you want for a London stay that’s right in the middle of the action but anything but generic.”

The rooftop bar, Flute, offers panoramic views over the city skyline—a perfect perch for aperitivo hour—while Dear Jackie, the in-house Italian restaurant, pairs cinematic glamour with refined comfort food. Think squid ink risotto under mood lighting, followed by negronis until midnight.

A stay here means you’re minutes from the best galleries, theatres, and independent boutiques. But once inside Broadwick, the world softens into a curated cocoon of velvet, glass, and low-lit luxury.

Read More, A Fluxx Pick

The Broadwick Soho, featured on the front over of our debut magazine. Read more about our in-depth feature here

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